Cultural sub-dimensions thrive as people behave in ever more diverse and creative ways, often under the radar of traditional research techniques. In our cultural discovery excursions we employ both quantitative and qualitative techniques to discover the cultures most active in creating lifestyles, behavior and attitudes in their own cultural environments. These studies not only focus on discovering lifestyles but also on identifying outstanding media and sponsorship opportunities. This street level intelligence is augmented by our Neurobio-linguistic testing and mapping tools, an innovative fusion of neuromarketing and psycholinguistics. This summer and spring we'll hit the music festivals discovering the latest in youth culture trends. Our cultural event excursions combine the best of quantitative, qualitative, observational, and competitive intelligence. Our sponsorship evaluations are an invaluable tool for tracking and improving sponsorship effectiveness, as evidenced by our report on Barcelona's Electronic Music Festival Sonar. LeapVisionīs incessant cultural exploration also gives us distinct advantages in creating innovative ad-hoc consumer research services, such as our studies of immigrant communities, extreme sports fanatics, or Euroleague basketball fans. Whatever our client's objectives, we design customized research projects, both quantitative and qualitative, that provide critical intelligence.