LeapPersonal real-world face to face multi-client studies employ innovative quantitative, qualitative and audiovisual techniques to discover the target groups and sociological phenomena that are most influential in evolving lifestyles, behavior and media. Youth culture lifestyles and trends is a quantitative study conducted every autumn and spring in the main cities of Spain and Portugal. Festivals - Audiences and Sponsorships discovers and quantifies every summer the growing impact of "mega" events on contemporary culture and marketing, and we explore once a year the great impact of immigrant communities. LeapDigital multi-client studies include our quarterly digital version of Youth culture lifestyles and trends and our ongoing qualitative opinion leader panel The Trendsetters Network. LeapPersonal ad-hoc services feature real world face to face interaction in the consumer’s own environment, including surveys, ethnographies, In-depth interviews, focus groups, concept, product, usability and advertising testing, semiotics and "Neuromarketing" through a collaboration with neuro-research consultancy NeurobioMarketing. LeapDigital ad-hoc services feature all the research we know and love from the real world, and more, transported to digital realms, including customer dialogue and online expression communities (MROC’s), social media monitoring and analysis, surveys, ethnographies, in-depth interviews, focus groups, concept, product, usability and advertising testing, and semiotics.