LeapVision is Brian Loeb's platform for highlighting the innovative market research, strategic and entrepreneurial consulting services he offers on a Freelance basis. Brian, with an MBA from New York University’s Stern School of Business and 15 years of experience creating innovative yet practical solutions for marketing, research, consumer insights and strategy, created LeapVision in 2002. Based in Madrid, Spain, Brian brings together great breadth and depth of experience with markets and consumers throughout Europe, the United States and Mexico, having managed projects for many of the world’s major brands and agencies. Brian's utmost passion is consumer research, with a keen ability to unearth insights wherever consumers congregate, in real world streets and stores and in digital realms, leveraging the complete array of quantitative and qualitative research methodologies. In addition to a wide variety of ad-hoc capabilities he periodically conducts multi-client studies that focus on the most influential and emerging targets of contemporary culture, discovering the lifestyles, media and trends that most impact consumer behavior and society in general. These include youth, influencers, festival audiences, immigrants and seniors. LeapVision's strategic services feature concept, product, market, & business development, business plans, & communication & branding strategies. They may include consumer and B2B research, and primary and secondary research into pricing, sectors, project viability, positioning, branding, and competitive dynamics.