LeapVision is an innovative market research and strategy consultancy based in Barcelona. Our utmost passion is consumer research. We unearth insights wherever consumers congregate, in real world streets and stores and in digital realms, leveraging the complete array of quantitative and qualitative research methodologies. In addition to a wide variety of ad-hoc capabilities we regularly conducted multi-client studies that focus on the most influential and emerging targets of contemporary culture, discovering the lifestyles, media and trends that most impact consumer products, services and brands, as well as society in general. These include youth, festivals, immigrants and seniors. LeapVision's strategic services feature product, market development, communication and branding strategies, business plans and planning models. They may include both consumer and B2B research, and both primary and secondary research into pricing, sector dynamics, project viability, positioning, branding, competitive environment and point of sale localization. Brian Loeb, with an MBA from New York University’s Stern School of Business and 14 spins around the sun creating innovative yet practical solutions for strategic planning, marketing, research and strategy, created LeapVision in 2002. Traditionally we have focused on Spanish markets and consumers, yet have also wandered throughout Europe, the United States and Mexico, working with many of the world’s major brands and agencies, in our quest to add value to our client’s endeavors.